Uninterrupted growth of the availability of mobile phones, as throughout the world and in cis countries, has reached a stage where both large and small companies are also becoming actively interested in the functions of the role of advertising platform mobile phone. In addition, these standard methods, as sending sms messages, no longer losing their relevance, hence, efficiency. In this situation, get active development innovative industries such as bluetooth advertising, Bluetooth-marketing, direct advertising with the use of positioning technologies, etc. In this article I would like to stay at it carefully on Bluetooth advertising, causality is branch is one of the most successful in the cis countries, and in the world due to its features. Using Bluetooth technology allows you to create secure and extremely fast (723 Kbps), transfer to a users' mobile phones for various media content.
The user has the peculiarity of how to opt out from receiving any message in an unspoiled, also selectively take only all the files in the transferred block, which he is interested. Thus, the advertising channel is not intrusive, similar to tv commercials or delivery of sms messages, but rather involves the active participation of the user in the process, and hence has a much great efficiency. Bluetooth-marketing by reason of the technology, Bluetooth, involves working with users in close proximity (20 cm – 100 m), which allows for point-promotion, and actively involve consumers in the ongoing Bluetooth advertising. On another hand, this procedure restricts the application of this technology to reach a mass audience, but here comes the benefit of the effect of "viral" marketing, where qualities of the media materials produced by the user in ramkahBluetooth advertising, passed on from one phone to another between friends and acquaintances. Far stepped modern mobile phone from their predecessors, and has long been a not only a means of communication, however powerful media center, with characteristics superior superior capabilities of desktop computers used by more a couple of years back. Such technological strength allows you to retrieve a Bluetooth-actions not only traditional media content such as ringtones and screen drawing (have small requirements to the hardware and), however, and advanced multimedia content – music clips in MP3. Separately, note the use of applications like Java, which allow more detail to convey information about a product or service (online directories, etc.) as well as use the technology hidden advertising messages from Vigra brand companies, etc.