This and filantropia. Social responsibility is much more that this, is the commitment of the company in to contribute with the development, well-being and the improvement of the quality of life of its employees, its families and the community in general; it starts with the respect to that they work in the organization, to its values, the cultures and the beliefs. With the respect to the conditions of work offered by the proper organization. It continues with the concern in participating as member of the life of the local community, the city, the country, the planet. It is not simple task, therefore it demands radical change of mentality of enterprise management. Each time more, values it conscience of that a responsible term of office can bring innumerable benefits to the companies. In many depositions and research, the social responsibility appears as responsible for the support of the society and the consumers, for the preference of investors, an increasing space opened by the media, for a good organizacional climate, the conscription and retention of talentosas people.
We can affirm that the return of these investments if materialize through the following profits: in image and sales, for reinforcement and allegiance to the mark and the product; for the valuation of the company in the society and the market; in taxation, with the possibilities of fiscal exemptions in scopes municipal, state and federal for companies sponsors or directly for the projects; in productivity, for the biggest persistence and motivation of the employees; in return advertising executive happened of the spreading of spontaneous media and in social profits, for the mannering changes of the society.This is a species of ‘ ‘ stamp of qualidade’ ‘. Why? Today, great conscientious investors act under two concepts: pragmatic investor, that one that purchase action of companies listed in support indices because they believe that this company has more possibilities and to remain productive per the next decades and that they will suffer passive little judicial with labor law actions, ambient and social.