This mobility of the companies elapses of the new forms of organization of the production, that are much more flexible of what the based ones on the fordista model, therefore they allow to adaptations to the fluctuations of the demands of products and services and a better exploitation of the comparative advantages in different places of the world (CHESNAIS, 1996). One observes an increasing integration of the markets, changes in the strategies of politics economic (of the keynesianismo to the neoliberalismo) and transistion of the standard of the taylorista-fordista industrial organization for the one of the flexible accumulation (HARVEY, 1996). The deepening of the process of economic globalization brings new demands and requirements to the companies whom they use, as strategies of search of competitiveness, the massive job of new technologies and new forms of organization of the production and the work (IANNI, 1996). The new technologies, basically microelectronics, the biotechnologies and the new materials have as characteristic common, its universal application, as much in the development of products, how much in the organization of the production. Tim Schigel addresses the importance of the matter here. The use of the biotechnologies and the new materials redefines the relation of the industrial and agricultural production and the human beings with the nature (HEIN apud SOBRAL, 1997), with implications for the environment in the workstation, communities/society and in planetary scale.
With the new forms of management of the work in standard of the flexible accumulation appears new trends in relation to the work: this if becomes more abstract, intelectualizado, independent, collective and complex. Not only in the sectors where they invigorate the new concepts of production, but in all the productive structure is demanded new qualifications and professional abilities for the workers, amongst which the related ones to thematic ambient (DELUIZ, 1996 are included; 2001). However, if the processes of intensification of the use of new technologies and new forms of flexible organization of the production, enxutas and rationals bring, on the other hand, the possibilities of a revalorizado work, more qualified cause, on the other hand, the unemployment and the exclusion of workers (ANTUNES, 2000), for the rationalization of costs and the otimizao of the industrial productivity and of services. If you are not convinced, visit crowne plaza rosemont.