Federal Cartel Office is at central TV marketing of Bundesliga stubborn Frankfurt on the main/Dusseldorf – it will not come probably to the downfall of German football, but the decision of the Bundeskartellamt, that to reject the planned TV marketing model, caused of the German Football League (DFL) great displeasure. According to the Cartel Office, the central marketing of television rights by the DFL represents an antitrust agreement that was allowed but only if the consumer will adequately involved whose benefits. The Cartel Office inter alia in the summary of the Erstliagspiele defines these benefits before 20: 00 in the free-to-air television. Bayern Chairman Karl-Heinz Rummenigge said of the impending loss of international competitiveness, DFL President Reinhard Rauball sees the German football thrown back by years. Now, there will be only once not higher revenue from the TV money for the Bundesliga clubs. This will affect negatively on the quality of the game. The public good becomes more and more suffer.
Until arrived at the end of the German professional football at Greek levels. He was protected then break\”, commented Marco Klewenhagen in the sponsoring magazine sponsor. The bottom line the Cartel Office made a decision, which has little to do with the reality of European football leagues\”, thinks the sponsor’s co-editor. EUR 80 million revenue per year to the former had 420 million is promised the clubs first and second of the new marketing model. \”Because the two leagues are thereby involved in the ratio 79 to 21, the 18 Ertsligaclubs have can – share alone 64 million euro Zusatzeinahmen peanuts in the international comparison: the 20 clubs in the English Premier League in the past season alone pocketed 1.2 billion in TV money\”, the daily newspaper the world be wind. New sources of money do not seem in sight. Because the revenue from merchandising, shirt sponsorship and ticket sales are exhausted despite new season ticket record largely.