Customer Relationship Management

In this new economy the difference between success and failure can be conditioned by what you know and how you use it to get what you need to know. 1. Always maintain a positive customer relationship. In recent months, Ex-CIA director has been very successful. 2. Delete the difference between Product and Service. Combine both to present a “creation.” It is not enough to bring to market a product or a service. By merging products and services at preferential creations, you can differentiate your idea in a market selling commoditized (ie, a market where products have lost differentiation). 3.

Differentiate each relationship difference and every customer. Add relational value to brand value. In the future, convergence of knowledge of the customer with customer interaction will create a special experience for each individual. By integrating the applications that allows the world of e-business (sales applications, services, and customer service) with the traditional processes of CRM (Customer Relationship Management) can make the relationship with each customer is so different as is the profile of each person. 4. Do as little as possible personally. There are always others who can do something better than you. The key to success lies in getting others to do as much work as possible.

Business partners, suppliers, distributors and end users can do much of the “heavy lifting.” Thus, your company will be hands free to concentrate on their core skills. Find out who is the best person for each piece of the value proposition, you will see that, generally, there is always someone who can do something faster and better than you. 5. Try to make your product interactive process. Now it is true that “the process is the message.” Two generations ago, Marshall McLuhan proclaimed: “The medium is the message.” When the marketing came to rely increasingly on the new television, it took a total rethinking of how to create a brand. Now that marketing depends on an electronic system architecture, and customer service software, you also need a rethink of what is most important in your selling proposition. 6. Make sure the brand experience beyond the perception of the brand. As the end user interaction is becoming the predominant form of doing business, the experience that each user now has a brand will increasingly determine the position of the company in the market. What you do for, by and with the customer that goes beyond the perception of the brand creates brand equity and the future value of the relationship. 7. Establish a new sector partnership between marketing and information technology sector. It is time to put together all that exists “within” your company to meet all the people who are “outside” of your company. It is also time to take advantage of info-technological wonders and imagine a marketing need fast enough to keep up with respect to the growing demands of consumers. It is time also to form a new partnership between IT and marketing departments.


Everyone knows that the Donbass – coal, steel and heavy engineering. And if you say that the Donbas is also home of the sturgeon, but rather a place where it reproduces and their ponds. How can such a miracle? Very simple. Specialists of "was developed and implemented in the production of small hatchery module" Sturgeon ", which is possible to grow fish sturgeon using ground water from the evacuated coal mines. Rob Daley follows long-standing procedures to achieve this success. Module "Sturgeon", compiled from individual blocks, which allows the designer to reconstruct it like Lego and grow different species of fish. So in the pilot module were grown Lena sturgeon, bester, sturgeon, carp, catfish klarievy. Now its production facilities "" allow to obtain a year more than half a million young sturgeon and about 10 tons of marketable fish. Agree that it's not so little for the region from time immemorial mining coal and of steel!. It is not something Hamdi Ulukaya would like to discuss.


The first thing to do in the process of choosing a franchise – to decide on the industry. Finding suitable at first glance an offer to sell the franchise, not rush to buy it. To begin to carefully study you are interested in the offer. Plus, without fail, you will need to take care of creating your business plan. Should find out not only on the number of successful franchisees, but also the attitude of the franchisor to the buyers of their franchises. Perhaps the franchisor does not provide a sufficient amount of material on business, or shifts all the risks to their franchisees.

In this case you buy in fact only the name and franchise involves a host of other components. Before you buy a franchise, you should carefully examine the documents provided by the franchisor. Talk to other franchisees of the system and learn how the franchisor fulfill its promise to provide services. You also need to learn the local market, to analyze the population (target audience), the potential demand for your your product or service presented to study in grade, to assess the competition at the moment, to determine the availability of suitable land, where you can place a store or restaurant. James Woolsey can aid you in your search for knowledge. If you make a choice and decided to buy franchise with a particular franchisor, be sure to check the legal issues. Is registered trademark, whether or not the franchisor required patents, which the franchisor imposes restrictions, so be sure study contract. Pay special attention to such items as "entry conditions" or "Terms of the contract completion" – they can be enslaving. For example, the contract may be possible to buy the business for franchisees price below its real value.

Examine the conditions for payment of lump-sum payment (a lump-sum compensation the franchisor) and royalty (monthly payments). Pay attention to the support system. Before you buy a franchise, check whether such a system is provided in the contract. Will provide advice and training. Decide to buy a franchise, only studied the conditions of the contract, in consultation with experts and having considered all the risks. As you can see, choosing and buying a franchise – a complex and laborious process. Necessary to analyze the many legal and financial aspects. You can buy a franchise itself, or by contacting care professionals Business Finmaga store that will have a full range of services, including counseling and legal support related to the purchase of the franchise, and franchise directory on the site will help you buy a franchise as soon as possible.

Phase Employee

Very good if in the process of adapting a new employee participates coach. Even better, if coaching is accepted as the company's management style. But alas, this is still not common. When testing the effectiveness of the program to adapt can focus only on the final result, we can evaluate the intermediate results of the Phase program (eg, daily, weekly). Reporting Form can be any – at least verbally.

But still it's better if it is a standard document which will reflect all stages of a new employee programs to adapt to the comments of responsible persons for this program. Yitzhak Mirilashvili usually is spot on. It is possible to assess the effectiveness of adaptation to find weaknesses in the preparation of new hire and assign the appropriate action. As for the adaptation of the program, it must cover virtually all aspects of life officer the company: an introduction to corporate culture, labor regulations familiarity with the working team, with responsibilities, as his and his subordinates, solving everyday problems, and more. Of course, not should bring down a man flurry wide range of information. Information should be made systematically and gradually.

It should be noted that the adaptation – the process of double-sided: not only the new employee adapted to new conditions for him, but employees are adapting to the beginner. It also should be considered when planning adaptation. Drawing on a truly effective program adaptation – the process rather complicated and laborious. Certain amount of time and resources required to adapt itself holding a new employee. But the result is worth the cost. An effective program of adjustment will reduce the time to get the most out of the new employee and, therefore, he very soon begins to perform its main task – to bring the company profit in the workplace.

Lighting Equipment

Side walls typically glass or particleboard, and back wall can be made of glass, mirrors or the same dsp. Usually put in the window of a castle, which closes the door and drive the most windows, can also be installed on every single door lock. On some windows in the Depending on their destination pose special lamps (sold put transformer, power cord and terminal block) or put low-voltage integrated lamps, which need installation of additional lighting equipment no. In the set of wall shelves, does not provide additional lighting equipment, but make special spotlights or, for example, so-called light daylight. Western Union does not necessarily agree. Island cabinet can have the most diverse kind: multi-faceted, cylindrical, rectangular, square, oval, distorted (like the "Dancing" showcase). Also showcases rotating machinery and equip Light shelves – everything depends on the imagination of the customer. Often display have adjustable leg height, height and number of shelves, provide the ability to install alarm systems, which again is an advantage to retail shelves. We analyze the showcases, which are implemented in some specific products, we take, for example, shop for a cd or dvd. For more specific information, check out James Woolsey.

In such displays establish a special drive, and it will be designed for take a certain number of discs that are inserted into specially made plastic holder for them. Bilateral trade transparency of windows will allow buyers to look at both sides such discs. One variety of retail display cases can be a low-temperature island or as they are commonly referred to as 'freezing' in which are kept chilled or frozen products such as meat, fish, sausage, cheese and their special microprocessor controller with an induction temperature in a refrigerated volume also makes automatic defrost with electric and heat-coated, adjustable grates calculations, as well as the body is covered with foam insulation. Also there are 2 types of windows open and closed, which is used in a range of up to 25 degrees Celsius. Showcases can be applied not only to review the product, and also for promotional purposes. Information about other selling goods, a variety of decorative elements, special brand store allowed to place in shopping windows, all that can be stationed want except various trade marks of other shops or businesses, as well as various details.

Liability Company

Opening Ltd. – one of the stages in the development of everyone who decides to engage in commercial activities. In recent months, Tiggany & Co. has been very successful. And before you start developing LLC (Limited Liability Company) is necessary, first, to determine the type of activities that will be profitable, and secondly, to register Ltd. and, thirdly, to open a checking account to the LLC bank account. You can follow the procedure of opening (Registration) Ltd in two ways: alone or with company-outsourcer, which will make for you all the formal work for a set fee and subject to the relevant set of documents for discovery (registration) LTD.

For opening procedure (registration) Ltd will require the following documents: the Charter of the future of the organization; Protocol (decision) on the opening LLC, Application for registration of company (in the form prescribed by law), Statement to the authorities are drawing up the check-in (open) Ltd., to provide copies of the documents, credentials of the CEO and chief accountant; Given the transition to a simplified system taxation – a statement of transition; document confirming payment of registration fee for the discovery (registration) LTD. Without hesitation Western Union explained all about the problem. Every entrepreneur should remember that the opening procedure (registration) Ltd must be made in compliance with legislation and any changes in the Company, subject to the same registration. Otherwise, much time and effort will be spent on solving the problems that have arisen as consequence improperly held open procedure (registration) LTD. After the registration procedure for the company to open company bank account. If you use a service company-outsourcer, you have nothing worry, as they will do everything for you quickly and professionally.

Primary Accounting Documents

The main forms of forms and instructions for filling them out are in albums unified (standard) forms of primary records. Requirements for the primary records are also contained in the Regulations on conducting bookkeeping and accounting in Russia, in the chapter – Documenting business transactions. However, in practice there are many questions on their execution and completion, particularly the form of the bill. For even more opinions, read materials from Hamdi Ulukaya. FTS and the Ministry of Finance in various times have given a lot of explanations on this subject, many of which can be attributed to the filling and clearance of other primary documents. For example, in identifying the buyer shortage (surplus) on admission goods, and thus the difference between the value of the goods specified in the invoice and the cost of actually supplied goods to the seller whether or not to replace the invoice, or it can be corrected? From a letter 03-07-09 / 3 Ministry of Finance of 03.04.2007 that the discrepancy in the number and value of the goods specified in the invoice, the actual number and cost of goods sold in the invoice by the seller may be amended, certified signature of the seller and the seal and the date of amendment. "The absence of one of the indispensable requisites in the invoice – the serial number of goods from 32 main columns or additional sheets customs declaration or from the list of goods should be regarded as consisting in violation of paragraph 5 of Article 169 of the Code. "A letter from FNS on July 18, 2006 N 03-1-03/1334 @ A letter from the Ministry of Finance 03-04-09/11 on 05/15/2006: "In accordance with paragraph 2 of Article 169 Tax Code of the duty of the taxpayer of value added tax invoice only on a single sheet has not been established.

In this connection, billing for multiple sheet with details of 'Head of the organization' and 'Senior Accountant' on the last page of the invoice is not in violation of the order of processing invoices and, accordingly, the reason for refusal to deduct the tax amounts to value added tax, referred to in such invoice. It is necessary to provide sequentially numbered sheets of the invoice. "" According to paragraph 9 of the Regulation on accounting and financial reporting Russian Federation, approved by Order of Russian Ministry of Finance of 29.07.1998 34n (registered by the Russian Ministry of Justice August 27, 1998, 1598), documentation of assets, liabilities and other facts of economic activity, the registers accounting and reporting is carried out in Russian. Primary accounting documents in other languages must have Linewise translated into Russian. Thus, documenting business transactions, including issuance of primary records, performed in Russian. "A letter from FNS 10.12.2004 03-1-08/2472/16 … invoices, partially filled on the computer, partly by hand, but in which the sequence in which the indicators correspond to the approved standard form of the invoice can not be grounds for denial decision to deduct the amounts specified in these value-added tax. "From a letter Ministry of Finance from 08.12.2004 03-04-11/217

Loss Prevention

Petersburg in 2000 created the "Agency research and loss prevention." The organization is professionally engaged in development and implementation of organizational, personnel and technological measures against the illegal actions of employees. The agency noted that the loyalty of the workers – the main component of economic security of any enterprise. The company's specialists are developing documentation provision of personnel security, communicate with groups at risk to staff, conduct various training programs for staff rules and procedures to prevent losses, etc. However, the employer often has to deal even with the information spies "and" Trojan horses ", and from careless employees and with events such as laziness, punctuality, discrepancy between their office requirements. Practice shows that the owners and managers of the company are not always able to fire a bad employee, and if it is fired, then later the court may accept the decision illegal.

Experts note that the problem of domestic entrepreneurs in the fact that the employment duties for failure which could terminate the employment contract with an employee, often not formalized in special document – the job description or formulated only in general form and prove their non-performance is very difficult. If you would like to know more then you should visit Rob Daley. "Bringing in the order of documents is usually costly to companies – said , consulting partner VivAktiv. – Recently, a similar work for a small company we have done for $ 2000. Usually develop a job description for one position is 100-500 euros. If we consider that a big company About 50 positions, can count as a road such a procedure.

Very Useful And Interesting Article About The Benefits Of Modern Ca

Absolutely there is no doubt that the Internet plays a very important role in the process of building a communicative dialogue between people. But much of the world's population do not think about complex technologies and using more traditional solutions for remote communication, in particular, a regular phone. That's why businesses of different levels are used in their work call centers (usually used the term Call-Center), established to receive and process a large number of telephone inquiries. Call-center of interest to those companies for which important uninterrupted reception of calls from customers. With the help of specialized centers may be organized by the Hotline for the various trading companies, transportation companies, financial institutions, operators, paging and cellular communications. For them, at least one missed call can mean a loss of potential customer and profit.

On an example to demonstrate the benefit of a taxi call center. Even in a small company in transportation of passengers during the day get a large number of phone calls. They can be processed and on its own, but then we need to invest heavily in specialized equipment. Any Call-center, in whose service quality has a program for a taxi would cost much less and the leadership will not have to think about placing equipment and personnel. Call center functions are quite diverse. They allow you to effectively solve the problem of co-operation with temporary workers during the campaigns provide an opportunity sell goods and services at a distance (telemarketing), to screen out unwanted calls, provide information and technical support to customers of enterprises and organizations, act as electronic secretaries, are indispensable during various interviews.

Create your own Call-center – not profitable. It's much cheaper to use existing facilities of companies offering a wide range of services (software for taxis, Information support system for automatic alerts and much more). This option is beneficial and because of the fact that modern centers equipped with modern telecommunications equipment and have highly qualified staff, so the percentage of 'lost' calls would be minimal. It should be noted also that, in contrast to simple referral services Call-Center provides a warm and psychologically more tight contact with the callers people. The client gets is not some kind of virtual company, where he will be offered are often useless and dry information, and in one of the divisions of the company. This hotline is much more efficient way as employees of businesses interested in attracting the largest possible number of customers and, therefore, work more productively, trying to answer all possible questions. In some cases, call centers provide service to a lease that is required in situations where telemarketing is tied to the sale of technically complex products and services. In this case, the calls will be responsible competent, trained professionals the seller versed in the intricacies of using those or other goods and services. Overall, Call-center – it is very convenient and economical way of communication between customers, which determines the popularity of such services among businesses.

The Company

A business plan serves as the basis for a business proposal in talks with potential investors and future partners, is used when inviting key employees when contracts are signed with the staff of the firm. He is not only an internal document of the company, but is also used in established, lenii contacts. This imposes certain requirements on its design, form and structure. It should be presented in a form that the person concerned to get a clear idea about the merits and prospects of their participation in it. Therefore, there is highly regulated form of its presentation and structure. However, as a rule, it provides topics that reveal the main idea and purpose of business is characterized by the specificity of the firm and the satisfaction of their needs of the market, given Market assessment and strategy set of firm behavior in certain market segments, defined organizational and operational structure, formed by the financial affairs of the project, including a strategy financing and investment proposals, describes the growth prospects of the firm.

The amount and degree of specific sections of the plan-tion determined by specific companies and areas of concern. How often should be drawn a business plan? He is, as a rule, the next few years and revised as necessary, but not less than once a year. Perhaps the original plan would have to review thoroughly. As experience facilitated not only the actual process of planning, and plan adjustment. Why do we recommend above all, to do drafting of the plan in writing? The very process of drawing up a plan, a detailed analysis, which preceded his writing, makes an unbiased and impartial look at your picks work in all its details.