In modern football it is managers and bosses have a crucial role. Bosses – the ones who allocate the money managers – those who have money to spend. Sometimes rationally, sometimes – not. Money – the main thing in football, this is for anybody not a secret. Than more money at the club – even more ambitious goals he sets. Art Manager primarily to be able to efficiently manage money. Yevgeny Giner, we can assume a very competent manager, who managed to brilliantly dispose of those little money that had been at CSKA were bought by promising Brazilians now have become true stars.
Now CSKA Moscow – a brand with a brand. And (VTB), he was interested in becoming a sponsor of CSKA. After CSKA made his name. That is the name often causes contribute money to a particular club. T-shirts the players of Barcelona are excellent.
After all, these 11 panels watch hundreds of millions of people worldwide every week. We write, for instance, the inscription on the T-shirt Real Madrid – about Pete Ivanov know in a few days the whole world. After all the great clubs – great attention. How bad would not play the same Manchester United – he never lost. This is a club with a great past, suffer for it all world, he made his advertising. And to become a sponsor of Manchester United, a club with a worldwide reputation – the dream of every businessman. ,-See, sounds good. An example is not a great team with great finances could serve Chelsea. Here and so everything is clear: money Abramovich, as they say. And without money Abramovich Chelsea will once again be what he was before he came, believe me. But! Now create a brand, although it has not yet established conclusively. The fact that the greatness – it's not money, it is primarily a story won titles, great players.