Again, an increase because of demand from home and abroad is predicted for 2010. Since 2002 are the aluminium production, domestic sales, exports and imports almost constantly in the upward trend. Reasons for this are the upturn in the construction industry, the increased need for the automotive and packaging industries, as well as the growing production of household and kitchen appliances. Even if in the crisis year 2009, some areas have recorded returns, there a very significant increase in the production of aluminium foil (+ 17%) and in the production of aluminium cables (+ 50%). Assan Aluminyum, one of the largest aluminium works in Turkey, will increase the production 2010 even by 180%. Thus underlined the crisis safety of the industry and new investment can be classified as lucrative. Capacities of the aluminium industry in Turkey so far working in the aluminium industry approximately 700 companies with more than 18,000 workers, approximately 300 production enterprises. Since many aluminum companies expanding their production capacity and additional investment plan, offers the chance, German companies are now in the aluminium market in Turkey with a market volume up to 15 billion US$ to enter per year.
Advice for the successful entry into the Turkish market sales partner search requires expert knowledge. The imap Institute offers the necessary expertise, can fall back on established networks and accompany companies in sales or search for cooperation partners. the imap Institute as intercultural consultancy was founded In 2002. Since IMAP is divided into four business areas: Foreign trade consulting Intercultural marketing Integration work Cross cultural intercultural training the imap Institute considers economic and social potential, society as companies can profitably use. Just Germany as leading exporter benefited. IMAP builds a bridge to Muslim cultures with his consulting portfolio. The intercultural imap team is characterised by its expertise on the social, cultural and economic relations and properties of Turkey, Iran and the Arab world. The consulting services range from the conception of integration strategies in Germany to the successful deal between German companies and their partners in the target countries.