Positive turnover effect on hotel’s online distribution partner hotel has presence in online travel portals can also increase their bookings on the website if they are listed at online travel portals like Expedia. This is the result of a recent study that the Cornell Center for hospitality has carried out research in cooperation with online travel portals like Expedia and hotel partners. The prestigious Science Institute of American Cornell University has hotels, the InterContinental Hotels Group as an example the posting data for the past three years * analyzed. The result: Each booking raises three bookings on the hotel’s Web page at Expedia. The study confirms positive influence that Expedia can increase the number of bookings of its hotel partners not only directly by the presence on the Expedia sites, but also online sales through the own hotel site “, so Wolfgang Pagl, Director of market management Expedia Europe, Austria and Switzerland. Online travel portals as an additional marketing channel for hotels, the current study examined effect”the so-called Billboard, i.e. the advertising effect, the presence of hotels with online travel portals.
To the scientists on the example of the InterContinental Hotels Group (IHG) the number of bookings that were made about the brand Web page of the hotel group of people, who first visited the Expedia Web site, with the number of bookings directly through Expedia compared: almost two-thirds (62 percent) bookings on an IHG web site by people made, which were previously on the Expedia website. 22 percent of these clients were exclusive Expedia user, i.e. they have visited only the Expedia page before booking and no other online travel portal. Conclusion of the study: get the bookings your own hotel website at hotels, where they are listed on the online travel portals. On average nine bookings of hotels of the InterContinental group were raised directly through the listing of hotels with online travel portals. Online travel portals like Expedia are no competition for their own Online sales of the hotels, but an additional marketing channel”, as Wolfgang Pagl.
“He sees Expedia well-positioned for hoteliers: our hotel partners present on over 90 Internet sites Expedia and hotels.com, and on thousands of partner websites through our affiliate program.” * Base: booking months each June to August 2008, 2009 and 2010, total: 1,720 online bookings for hotels of the InterContinental Hotels Group (IHG): Candlewood Suites, Crowne Plaza Hotels, Holiday Inn, Hotel Indigo, InterContinental Hotels and Staybridge Suites, source: comScore about Expedia partner services group the Expedia partner services group (PSG) Expedia belongs to the world’s largest online travel agency, Expedia Inc., PSG provides global access to the Expedia platform with over 90 websites Expedia and hotels.com, and thousands of partner Web sites service providers in the travel industry. Experienced market manager support personally over 127,000 hotel partner Expedia PSG in the local markets. Expedia PSG is more than a Sales channel for hotels, airlines and car rental companies. The company developed jointly with its partners sales and marketing strategies to optimize the number of bookings and the RevPAR. More information about the hotel partner programs from Expedia, joinexpedia.com. Expedia, Inc. changed its name in August 2005 under the name Expedia and is publicly traded in the United States (NASDAQ: EXPE).