At the website design and usability care should be taken not only on content. Provide information of value on your website. What is wanted, what brings on the target group? Try to attract the reader correctly. It all depends on the essentials! So on the content matters! Driven large and ranges, powerful Web pages in design and choice of words. Terms such as legal notice and newsletter are known among users, as icons, such as the virtual shopping cart. Such standards help the customer orientation. Clear lines and forms increase the clarity. Structure the texts with free lines.
Unnecessary and superfluous does not belong on the site. Design of the website is to reach target audience. Many websites are not user-friendly. The goal should be: with one click, the reader is on his desired page. When it searches for a product, he should need to not click from one side to the other side. Offer a clear navigation and a search window.
Increase therefore like in the book\”known as a sore\”the user experience. So that you will be found by search engines at all, your website must be search engine compatible. To define your target audience and make a list of the necessary keywords. Then strategically, these should be incorporated into your website. Therefore improve the compatibility of search engines on the Internet. All want to stand on the first page in the search engines. There are two methods that can be used: the OnPage optimization and the OffPage optimization. the measures be understood under OnPage optimization, which will cause that your site with specific search term will be found. Search engines but more emphasis on independent information from the outside – OftPage optimization. Here try to measure search engines the \”reputation\” of your site. You can reach the ‘reputation’ of a site with really good content to the specific search words.