It’s the little things that make or break a business. If you make a bad impression on the little things, why should customers trust you with larger ones such as buying your product on a regular basis or making a large order? In the past two days, I have seen this simple fact demonstrated on three occasions. I ordered the software company A. It came with a 30-day trial, after that I was going to be charged for the purchase if he had not returned the package. It is now 44 days later and I’m still waiting to be charged for my purchase and receive a code to make the full version. I have to run after them to get my money. Company B had an order from me in person, then do not deliver the goods.
When I called, they remembered the order, but said they had “lost” data from my credit card, so had not sent my order. I had not called to explain or get data from my credit card. Finally, I called to complain. Now it may be just me, but in both cases I made a mental note not to do business with companies again. Since they could not handle basic administration, I have little confidence in their ability to do anything else well. The key to success is nothing fancy. In fact, the opposite is true. Successful businesses always do all the boring, basic small things.