If you are going to exhibit products in the pavilion of his country, the buyers will be much easier to isolate your product than if they wandered in his quest for the messy jungle of the exhibition. In other words, if the exponent from one country to stay together, then the buyer is easier to associate them with necessary goods from the pavilion of any country. To calculate the full cost of participation in the exhibition including costs include payment for the leased area, booth equipment, payment of customs invoices, rental furniture for the booth, hiring local staff for assistance and translation secondment of employees to the exhibition with a stand, preparing promotional materials and other activities related to participation in the exhibition to attract visitors to its stand (straight mailing, advertising, pr and planning for emergencies). Up to the exhibition What happens after the show, no less important than what happens at the exhibition itself. Studies show that more than 80% of the contacts established at the exhibition, no longer supported. One of the reasons why so many contacts wasted – it's the lack of information.
Many contacts do not lack any motive: it is a business card or name written in the notebook. To get real benefit from all the labor and material costs, invested in part in the exhibition, exhibitors need to prepare special tables for filled for each visitor to the stand. It is important to get such information on each potential client as their business cards, a list of their products are interesting, will you promise to call back to them or to send additional information and product samples. Conclusion Trade Shows – this is the most important tool for selling products, identify potential clients, establishing contacts with prospective sales agents and distributors and sales organization in foreign countries. For centuries they were the center of European trade. On European trade shows are going to business leaders at the highest level that are involved in these events not only to sell their goods, but also to purchase a particular product. In difficult economic or political circumstances, the exhibition on the Internet are becoming an important, but Naturally, not a full replacement. An example would be the biggest event in the world of mobile communications – World Congress 3GSM, where nearly a thousand market manufacturers exhibit their latest products, solutions and services. And, finally, important that the international trade exhibitions visitors expect to see on the stand ceo and its senior management. Their presence is essential for the evaluation of market opportunities and to establish contacts with other businesses, potential customers, partners and distributors.