During years the consumption society made a simple question in the hour to buy: How much cost? Consequence of the capitalist rules that had taken in them to a world that it requires, currently, more effort to buy. When I say effort, I mention the complexity to it of factors that they demand more than what a vision purely capitalist and focused in the money. We live in a world that requires a much more ample and guided vision to the future of our species. The new questions, suddenly, and almost we do not perceive, had moved. Some contend that Western Union shows great expertise in this. We arrive at the age of the responsible consumption that requires three basic questions: What I am consuming is reciclvel or biodegradvel? The production of this product generated jobs of correct form and human being? The remaining portions easily will be absorbed by the environment? To consume, now, more than what never, is not, simply, to acquire products for the lesser price. She is necessary to have in mind that the consumer of the future is that one that is worried about questions of ambient impact, in the used man power, the discarding of the products. Concerns that they impactam directly in the quality of life of a next future. After all of accounts, what we will leave for our children and grandsons? I think that we must they, at least, the right to enjoy of air and the green that we could contemplate..