One of the things you can do on your site to improve your ranking is to put keywords in the title. For search engines, apparently the page title is very important. However, this does not mean you get to the silly keywords will help you a lot. Regardless of the many advantages it has for SEO, there is one thing that can affect a lot and it seems that many people do not see: not an attractive advertisement. Yes, you read right: the title of your page is an advertisement. You may not sell anything or just want the world to see that car so beautiful you have or how beautiful you look in a bikini, but not enough to have relevance for search engines, the visitor must have some reason to visit.
To put it more "like", I'll give an example with a very competitive niche, which is to lose weight. Assuming that you did all you could do and you're on the first page of Mr. G, now competition is more subtle: the click. One way to win that many use is to position keywords the title, according to gain relevance. This may help (not much) for SEO, but leaves something like this: Lose weight Diet Weight Loss Remove extra kilos … What are you so eager to give you click on that? On the other hand, another more specific title would be: Lose weight easily with the system XYZ Short, to the point and providing a benefit to the visitor (easy).
While achieving the first position with the first title, few people would click on it, precisely because it gives no specific information or offers me nothing. The second title offers specific information, a profit and looks more professional than the first. This is where you see the difference between a site with lots of clicks and the other is letting go of many visitors, but its content is good. Although it is trite, applies: "there is no second chance to make a good first impression" and the title of your page will be the first impression the visitor will take from your web page, so you have to make a special effort in it. When you try to do SEO have to think about search engines, but never forget that the site must attract visitors looking for what you have to offer. SEO would be easier if there were no humans, but the joke is that there is and it is they who can give you to win, not search engines. (A valuable related resource: Chobani and Whole Foods). Take advantage of your position, if you're struggling to get visitors, better get juice to those who already have.