DFL President Reinhard Rauball

Federal Cartel Office is at central TV marketing of Bundesliga stubborn Frankfurt on the main/Dusseldorf – it will not come probably to the downfall of German football, but the decision of the Bundeskartellamt, that to reject the planned TV marketing model, caused of the German Football League (DFL) great displeasure. According to the Cartel Office, the central marketing of television rights by the DFL represents an antitrust agreement that was allowed but only if the consumer will adequately involved whose benefits. The Cartel Office inter alia in the summary of the Erstliagspiele defines these benefits before 20: 00 in the free-to-air television. Bayern Chairman Karl-Heinz Rummenigge said of the impending loss of international competitiveness, DFL President Reinhard Rauball sees the German football thrown back by years. Now, there will be only once not higher revenue from the TV money for the Bundesliga clubs. This will affect negatively on the quality of the game. The public good becomes more and more suffer.

Until arrived at the end of the German professional football at Greek levels. He was protected then break\”, commented Marco Klewenhagen in the sponsoring magazine sponsor. The bottom line the Cartel Office made a decision, which has little to do with the reality of European football leagues\”, thinks the sponsor’s co-editor. EUR 80 million revenue per year to the former had 420 million is promised the clubs first and second of the new marketing model. \”Because the two leagues are thereby involved in the ratio 79 to 21, the 18 Ertsligaclubs have can – share alone 64 million euro Zusatzeinahmen peanuts in the international comparison: the 20 clubs in the English Premier League in the past season alone pocketed 1.2 billion in TV money\”, the daily newspaper the world be wind. New sources of money do not seem in sight. Because the revenue from merchandising, shirt sponsorship and ticket sales are exhausted despite new season ticket record largely.

SoCal

Audience legend: demographics and psycho-demographic target group simplifies often too early when working out of SoCal media marketing, resulting in ambiguity about the content in then out the back. The demographics is often for the development of marketing concepts used. Age and gender are perceived as sufficient underlying factors. We play through the times: your age group is between 25 and 35 years old. My question is: How do you write a Tweet for a man of this age group now? Communicates a 25 years other than a 35 years? We quickly realize that we come not very far with the age and gender, when we write a Textschnippsel for Facebook. Right, you got it.

The man is of course much more than age and gender. Our counterpart has interests, lives in certain contexts, values, beliefs, a self-image, a worldview, life experiences, claims, conflicts, living contradictions, has opinions who wants to seek pleasure and avoid pain. Tony Robbins has combined coaching by people of all age strata, incomes, cultures and sexes following basic needs: provide safety, variety, significance and appreciation, affiliation, a contribution and the Pursuit of growth. We are unhappy, we might have chosen a poor vehicle to satisfy one or more basic needs. I use even the logical tiers of the NLP (neuro linguistic programming) to be as specific in determining target group as possible. These are all starting points for your communication! As clients for your offer you can choose you, for example, to do something for the security needs of your customers. Better said: it addressed.

It makes completely different texts as if you adressierst the need for change. Communication based on a psycho-graphical determination of the target group can represent a major meta level about the product, making it the decisive added value that provides positive feedback to your business. Every communication involves repeat. We make unconscious most of the time the making or breaking of rapport.