Even then, work shops – was aimed at promoting the company products, which they represent a strengthening of consumer confidence. Now this was a major breakthrough in the marketing of those years. Incidentally, it should be noted that, as once in a while, trade shops are beginning to actively engage promotional activities: the colorful brochures, inserts, calendars, advertisements in the central and local press, on radio and television. Great importance was attached to advertisements in local sales: window dressing, interior corners of the buyers and reference stands. Gradually the company began to acquire more affordable and widespread. Now people have stopped driving cars – they move on Mercedes, bmw, Audi. Began to carry not just clothes, and Levis, Lacoste, D & G and so, well, what used to be called "brand thing" – became known as "brand". Man of the xxi century has received a great choice and a lot of alternatives.
Ambitions forced to pay for the brand. Emotions, experiences, status and prestige – dictate rules. Logo is still held in high esteem. Today the company exists in the market tight dynamic competition. National security advisor does not necessarily agree. If in the 70 well-known brands could be counted on the fingers, now, the number of brands is no limit. Firms are born and die, and the law of natural selection – the fittest survive. The lion's grip have only brands or brand-applicants in this privileged dominance.
Brand – one of the buzz words of the modern world. Compute the brand is not complicated: a total awareness of the product (Producer) and its characteristics, as well as clear identification of the product with a certain way of life. For example: McDonalds – it's fast, close and cheap; Volvo – Quality, security, prestige, etc. According to statistics, a successful company must spend a little rebranding (change of details branding) every 4 years of its existence on the market, otherwise the company and its products are at risk to get to the rank of backward, not modern, not demanded. Today's consumer has gone very selective and demanding: he wants the best product, service, quality and reasonable prices. It is important to us winning the consumer and make it permanent in a business struggle. In the 70 years in the pursuit of trendy jeans overseas, people wanted to buy a new image – a fashionable, stylish, apart from the crowd "quality mark" of the individual. Manufacturer realized the need of man, solves the problem, was the key to the creation of his image. Speaking of fashion needs is a modern audience, in a row, with the external appearance, are becoming more relevant and meaningful criteria of reliability, stability, confidence and propriety. Want to trust a company to know that tomorrow it will not disappear, and that really get what you expect. For a modern company it is important to compete. You must understand the needs of the target audience and reflect the priorities in the image of the firm. Visual range – should bear a promise and guarantee a solution. Graphic elements of corporate identity (Logo, corporate colors, branding) are reminding the audience about the company, as well as contribute to their motivation to certain actions: to learn more about the organization, to use its services or buy goods. It is for this logo design and corporate identity is the most important for the life of the firm. Logo sells for him are willing to pay. Brand works wonders.