Like taking care to the client via the Internet has become one of the bases commercial strategic for many companies. That’s why that digital tools that provides web 2.0 allows us to maintain in a human and fluid relationship with customers at a reasonable price. In the online business, the importance of care and provide a service to the customer is greater than in the world of business offline, there is no face-to-face contact between the client and the company. In addition, companies must have a stronger relationship with your customers that today’s competitive environment demands it and the only way to avoid that competition take them is maintaining a close relationship with them. Before these threats in a competitive environment, learning to serve your customers over the internet and handle properly the Tools 2.0 you will get a value to the attention to the same opportunity. Below we mention a few guidelines that will be helpful: knowing clients must know the characteristics of our target audience and the type of online behavior so that we can build and adapt the website to the different profiles of users, their needs and interests. Change the focus in business focus differ offline versus online businesses, therefore forget the offline guidelines and begins betting by applying criteria web to more comfortable, simple, practical and effective customer experience.
Constant renovation say that use Web 2.0 tools such as the social media releases with multimedia content, Keywords, links, among others. Participation do participate to clients to develop a sincere dialogue that fosters loyalty. We filtremos if in case we detect negative and foreign content to our Organization in other sites, it is considered a search engine optimisation strategy. It is very common that we use e-mail that constitutes the most used and simple method to cater to the customer through Internet. And so our communication can optimize in this environment, follow these tips: A response concise: give him solutions and detailed particulars of the steps to be followed.Let’s be honest: If the product that we offer does not match with the needs of the potential customer, or perhaps can help you, explain why and offer alternate solutions.Let’s be clear: be concise responses.Do remember past emails: when we attend an email from a client, it is always good to include the original message of that potential customer or included specific paragraphs of your message.The spelling must be perfect: permanently review the spelling in your messages before you send them.Avoid capitalization: this goes against the rules of etiquette throughout the network, which can be interpreted as that you are shouting! visit: original author and source of the article