The creation and promotion of a web site are the first step to become a serious business in line and now a part vital of the continuous viability of any company is considered. It does not matter what bandage; or they are toothbrushes, services of recruitment or Boeings 747; the world of the businesses of nowadays requires that you have an interactive representation Web – because but, to your it will have it competition. Some proprietors of businesses could think for themselves " I only have a market pequeo" , or " I do not want to return to me internacional" – He does not matter already. Even if you only serve a small market, located, your competition in line he is happy for looking for your clients and to take your business to offer one better aid a business that commercializes in the Internet is a business of 24 hours to the day, which adjusts to our modern lives. A business with a fort approach of Internet also has less indirect personnel, furniture and expenses, therefore it can be more competitive in the prices of its services. For many organizations, the Internet can also provide an economic form of publicity. Before in line rejecting the idea of ponerte to the great thing, it considers this: how much you spent in other forms of east publicity year? Perhaps something of that budget in promotions badly spent could be turned aside towards a permanent publicity – a Web site. Your main current of publicity it attracts the people of return to your publicity? People normally will not read one more a publicity of a pair of times. An interactive Web site brings in fact them of return; constructing to loyalty and knowledge. Another aspect that stops the owners of businesses of giving the jump and of investing in a presence is the cover.