Television remains one of the most effective media vehicles and has the lowest value of contact (CPP) at the highest technical coverage. It also has good selectivity impact on the target audience. It turns out that advertising on tv is the cheapest form of advertising and if you think you spend a million rubles to the press or on tv, in any case more appropriate to choose the latter. At the same time but must take into account several factors, such as the current restrictions on advertising products that fall under the Law on Advertising, the nature of the target audience, budget, competitors and others Surviving the stage of rapid growth, new opportunities for advertisers today provides cable television. tv ads on cable and satellite channels – an innovative and promising trend in the development of modern advertising market. tv advertising – one of the most inexpensive and effective tools of marketing communications. A television advertising, planned not only to the socio-demographic characteristics of the audience, but her interests, the more effective. It is placing tv ads on niche channels allows maximum coverage of high-yield and, as a rule, inaccessible part of the population.

Television is the most powerful tool any advertising campaign, regardless of what the advertiser is selling – fmcg or image of future policy. Advantages of tv advertising tv advertising – “mass” advertising, advertising on television – the most “Obsession” tv ads have the highest ratings among the target audience, tv advertising has low-cost exposure to 1% of the population (CPP). tvc provides the largest number of available contacts. Television advertising reaches a broad coverage in a short period of time. Advertising on TV: – the greatest opportunity to hold the attention – the ability to simultaneously use a lot of advertising stimuli (Picture, color, movement, printed and spoken language) – the best tool for rote. Advertising on tv has good selectivity effects on the target audience. Television advertising has effect as on the national and regional levels. Placement of tv commercials is possible in different time intervals, using clips of different durations, using the program with different themes. Advertising on tv – the perfect tool to showcase the new product.

Royal Academy

Let us begin by knowing the meaning of the word sofrito. According to the dictionary of the Royal Academy, FRY is lightly frying foods and their condiments. We call fried seasonings that FRY in oil, accompanied by various ingredients. Sofrito is the essential foundation that is used to make most of the dishes of Spanish cuisine and Latin American cuisine. Each country has its traditional way of better prepare your sofrito, yet each has its own secrets and customs in their elaboration.

We know that the basic sauce is made with onion finely cut, tomato concasse (cubes), to which you can add green or red peppers or enriches its flavor by adding various seasonings, depending on the type of preparation. In Latin America, we have a diversity of aromas and flavors as a result of different culinary traditions. The Dominicans added onion, tomato, pepper, crushed garlic, oregano and pepper. If going to use stewing meats, beans, pigeon peas or moro rice added cilantro. Cubans blend garlic with the onion, green pepper and tomato then to Fry lightly in oil. We Venezuelans heat the oil then Add the onion, pepper, crushed garlic, sweet and pepper finely cut; If we are going to prepare a stew as the Hallacas, add tomato grind in the food processor. Argentines added to the basic sauce, hot peppers.

Laurel and color. Mexicans browned onion, then they pressed garlic, add tomatoes and the infaltable chile. Peruvians like Salvadorans, saute garlic, onion, paprika and tomatoes. As we see almost all the sauces are made with the same ingredients, but the variety of delicious flavors that we produce is incredible. Then we wonder where is the difference?. In our opinion, different court, different flavor. We often see the chefs in your tv programs, use the method of cut vegetables in the same way and the same size. The reason is that, at the time of cooking the sauce, ingredients absorb alike condiments, besides that they cook evenly. Definitely is the method we recommend, because when liquefy sofrito ingredients, This is left with less flavor, since instead of sofreirse, rather than boiled. Finally we need to add that the secret of a good sofrito is to simmer it. While slower than the sauce to cook more flavor will have our final preparation. The recipe of the week are the spirals of Pasta Primavera of Rena Ware with its aroma and spectacular flavor is a good example of what constitutes a good sofrito. Until next week. Write to us at juliopena@dalilasgourmet. com or contact us at our website:. dalilasgourmet. com Science prosecutors, professional in culinary arts degree, professional French pastry and Chef at international bakery, in addition to extensive experience in the management of small and medium-sized enterprises of the food sector.

Mobile Marketing

Mobile exhibition stands were originally created as an alternative to one-off exhibition stands. Modern "large" and small mobile stands offer exhibitors to the following benefits: Save money due to repeated use. Versed in exhibitions can be ordered raw space. Having a mobile stand and a mandatory set of fighter marketing front: Brochure, lamps, folding table and folding chairs, your employee is ready to represent his company at least in the open field. Do you have an additional degree of freedom – you're no one could depend on.

Naked minute assembly hand allows you to independently gather, for example, a 2×3 meter booth in just 15 minutes, without inviting for mounting third-party organization. And if we do not print more catalogs on the money saved? Read more advantage of the owner of the mobile stand is ready to present your company. You are always ready to take part in an interesting event. Advantageous "deals" area at the exhibitions or unexpected tempting invitation to participate in the conference are no longer catch you off guard, because you already have an effective mobile stand. Savings in the delivery of exposure to the place of the exhibition – it's also a big plus mobile exhibition equipment. In addition, it is just convenient! All mobile exhibition stands compactly packed in sturdy packaging, as a rule, they can be transported in an ordinary car, rent, luggage, some model package for mobile stands, such as the so-called "box-tribune" serve a dual function – except that they are a kind of a suitcase for a mobile stand, they can be used as a promotional table.

SMS Marketing Promoting

In this article we will talk about the importance, benefits and functionality of sms marketing in addition to briefly consider some common terms used in this segment, such as sms services and solutions for sms marketing, sms mailing, sms VoIP-gateways and switches. There is no doubt that the number of mobile subscribers worldwide than internet users. Company, dwarfs and giants, which were previously used to promote their products and services Internet, are now moving to a new concept. This occurs because the sms marketing strategies provide greater scope of audience than online marketing. It is believed that the use of mobile phone ad – it is the most personal form maketinga that a marketer can use. In order to derive the most benefit from sms marketing and mobile marketing, the marketer must be followed by a long-term strategy. You must correctly identify the type of audience to start using sms marketing.

In this regard, the optimization strategy can be made by understanding the behavior of all potential users of mobile phones. sms marketing with services such as sms services, sms marketing solutions, sms mailing, SMS-gateways and VoIP switches to create a common database platform, and serves as a personalized and interactive marketing environment. In this environment, sms gateways can be easily integrated into existing messaging and corporate systems, processing the transfer of sms in a split second. With the right architectural solution design sms platform solutions, software developers and integrators to use an api for any other purposes of delivering information to end user. api for using the sms service, which offers most providers of services sms delivery, represent the most simple way for integration and development of mobile marketing into existing enterprise systems company. The concept of sms marketing makes a revolution in the business world every day, and this trend likely to continue coming years.