Audience legend: demographics and psycho-demographic target group simplifies often too early when working out of SoCal media marketing, resulting in ambiguity about the content in then out the back. The demographics is often for the development of marketing concepts used. Age and gender are perceived as sufficient underlying factors. We play through the times: your age group is between 25 and 35 years old. My question is: How do you write a Tweet for a man of this age group now? Communicates a 25 years other than a 35 years? We quickly realize that we come not very far with the age and gender, when we write a Textschnippsel for Facebook. Right, you got it.

The man is of course much more than age and gender. Our counterpart has interests, lives in certain contexts, values, beliefs, a self-image, a worldview, life experiences, claims, conflicts, living contradictions, has opinions who wants to seek pleasure and avoid pain. Tony Robbins has combined coaching by people of all age strata, incomes, cultures and sexes following basic needs: provide safety, variety, significance and appreciation, affiliation, a contribution and the Pursuit of growth. We are unhappy, we might have chosen a poor vehicle to satisfy one or more basic needs. I use even the logical tiers of the NLP (neuro linguistic programming) to be as specific in determining target group as possible. These are all starting points for your communication! As clients for your offer you can choose you, for example, to do something for the security needs of your customers. Better said: it addressed.

It makes completely different texts as if you adressierst the need for change. Communication based on a psycho-graphical determination of the target group can represent a major meta level about the product, making it the decisive added value that provides positive feedback to your business. Every communication involves repeat. We make unconscious most of the time the making or breaking of rapport.

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