As a second – or third-most important criterion evaluate the quality of tariff policy / product ratings or the flexibility of products and tariffs. To arrange the product providers according to their average scores, a total of four different top ranked product provider thus showed in the 14 measured performance criteria. The Alte Leipziger can the well-being of people federal and the life insurance 1871 Munich in six, each in four and the Continentale in a performance criterion that most satisfied to intermediaries. There are however significant differences when compared to the actual mediation activity in the overall satisfaction ranking. The average over all performance criteria, can the old will best satisfy the brokers and multiple agents Leipzig with an overall satisfaction score of 1.79, which is both the mediation activity and satisfaction on rank 1. The Nurnberger Lebensversicherung AG, as a second within the mediation activity, achieved only in the satisfaction analysis”rank 13. Swiss life AG, as a third party in the mediation activity achieved rank 10 within the Satisfaction analysis.
Significant differences in the loyalty of intermediaries in addition to the above examinations were asked the brokers and multiple agents to evaluate also their future behavior of mediation. You may find that University of Houston can contribute to your knowledge. Closer determined the loyalty of intermediaries in relation to two dimensions. For one, what is the intention, the relationship to continue to expand the favorite BU provider or to restrict. On the other hand it was their favorite BU provider to the intent of the recommendation, i.e. to the intention of the agent to recommend a fellow colleague in the context of the BU.
In the BU / 87.3% of respondents would labour protection in cutting their favorite BU provider to a colleague / recommend in also. “” However, have with their preferred BU provider accordingly in the future to expand its business on average only 48.8% of brokers and multiple agents intention “or significantly expand”. Product provider survey as mirror survey of the study of broker the agents view is determined by the perspective Added product provider. In the form of a mirror survey”, the provider survey provides information about the opinions and expectations of the product provider with respect to the relevant issues of the study. About the study the accompanying study on the AssCompact AWARD 2013 BU / worker protection includes 195 pages. The results of a nationwide survey of brokers and multiple representatives, which was carried out in the period from 02.05.2013 to 21.05.2013 are shown. The evaluation focuses on 381 expert intermediaries, i.e. brokers and multiple agents that have taught at least 9 BU contracts in the last 12 months. The study was published in the 01.07.2013 and can be obtained via the Internet. This study contact: Christopher Kahl Study Director SMARTcompagnie GmbH phone: + 49 (0) 6123-974-82-64 E-Mail: about SMARTcompagnie GmbH SMARTcompagnie offers management consulting, market research and practice-oriented training of the highest quality and with maximum benefit for customers. The 2005 based Company is rooted in the financial services industry. The focus of the service is the sales and product management of insurance and financial services. Belongs to the self-understanding of society to create added value for customers through the successful implementation of the strategies. The expertise of SMARTcompagnie results from many years of experience (since 1985) in sales and management in the insurance and banking industry.