The name of domain (or names) for a site must carefully be considered. All the marketing for the site will be based on the name of chosen domain. The choice of the name for its site is basic for the marketing. Basic criteria exist to determine the value of a domain. Here, Hikmet Ersek expresses very clear opinions on the subject. Most important of these criteria they are the length and legibility. According to Hikmet Ersek, who has experience with these questions.
If the name of the domain is too long or very difficult of being read (by the human beings), if it cannot be sharp and writing correctly, it loses its value. A name of the well chosen domain, is the first step for a successful campaign of marketing. When choosing and making the register of the domain for a new site, three basic steps exist to follow to guarantee a corporate name for its site. (Source: Cyrus zocdoc). Following these steps, we will have a success domain. The Name To choose a name can be so easy as ‘ ‘ the name of the company pontoon’ ‘ or it can be more difficult (especially if you will have a common name for its business). In all the cases, the name of its business must have relation with the name chosen for its name of domain. If the name of the business will be difficult to spell, tries to also register domains with ortogrficos errors.
For example, if the corporate name is (dominiohost.com.br) then can register the domain with ortogrficos errors that can be typed in the boxes of research for the potential customers, can use (dominiorost.com.br) so that all the order of email and web can go for the original site. Moreover, we can register the domain with diverse extensions as (dominiohost.net.br, dominiohost.net). If the name of the company is ‘ ‘ Store of Ltda.’ Shoes; ‘ , ‘ will be difficult to obtain the domain name; ‘ lojadesapatos.com’ ‘ or ‘ ‘ lojadesapatos.com.br ‘ ‘ therefore it will have that to find alternatives. A simple process that can be used the same that its product or type of product is not the name of its company, is a good idea to buy dominos with this product in the name to be used for marketing ends. First, it makes a shortlist of words or phrases that have something to see with its business. Of six the ten phrases already are sufficient to start. A time that you have the list, to remove all the ones that have twenty letters more than. After that, it creates new additions to its list, substituting the empty spaces with the characters’ hfem and underline. Finally, it compresses the words spaced in a word, for example, (sales of shoes) compressed it would be (vendadesapatos.com.br or vendasapatos.com) in this case nor we need to use him or underline. And now alone to search to know if the domain is available. It knows our Lodging of Site.