Public Relations

It is that the democracy obtained to attract for the Government, to attract for the public thing, all the individuals, bringing for the Government, in its wider meaning, the proper men who are governed, if not with a direct participation, at least with this elementary right of being able to choose governantes' '. (Theory of the State, Themstocles Brando Cavalcanti, Rio De Janeiro, 1958, P. 5.) Detached the public relations and professor Cndido Theobaldo affirm: ' ' If a regimen exists politician who needs Public Relations is necessarily the democratic one. Participation of the people in the government is the basic principle of the democracy. Ample and effective participation, so that all can, really, to influence in the official decisions. Nobody must be excluded from the responsibility to contribute for the formularization and solution of on problems to the public affairses. For its success, the governmental administration depends on the attitude and opinion populares' ' (ANDRADE, 1979:21).

In agreement, therefore, with Theobaldo de Governmental Andrade, Public Relations it would be the deliberated, designed effort, coeso and continuous of the high public administration, to establish and to keep a mutual understanding between governed governing and (adaptation of the official definition of Public Relations of the Brazilian Association of Public Relations). Or still, Governmental Public Relations are the method of action that, through the dialogue designed and permanent between governed governing and, it looks to identify to the social interest the State is with absolute somewhat permanent certainty, certain, whose existence and permanence are not questioned. In reason of this, each individual now recognizes that it has elect representatives that they manage the State. This is a relation of easy understanding for all the citizens who depend on the state machine for its life, that they use health services, education of other essential areas subsidized by the State. In this way, the government is understood that elect to take care of the necessities of the citizens, will be analyzed, charged e, why not to say judgeship, in accordance with the same values with which if representative chose.

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