Being thus, the plan of communication for mobilization social it must be come back toward the reality and the values of each movement. Mobilization nothing more is that invocation. Invocation of a specific public to act in favor of causes of common interest. The author explains that the society is repleta of social, ambient problems, etc., and that the individuals need to feel themselves coerced to contribute in the fight for the improvement of these problems, what does not take off the responsibility of the State in continuing acting in the progress of life of the society and in the solution of problems, but attribute it proper, the capacity to help to minimize them. The professional of Public Relations will find the challenge to act in the emotional one of each individual (taking in account cultural questions, historical politics and, beyond vises of world) without she has manipulation, so that if she does not deviate from the dialgica communication, liberating and educative, displayed in the first chapter.
He has broken myself, now, for the differentiation of the concepts of solidarity, participation assistencialismo. Solidarity is the desire to finish with a situation and must be exerted in the gift, it differs what it from participation, that requires more envolvement with the cause. Already the assistencialismo is a gesture of ' ' unloading of conscincia' ' , where they help constantly, but they are not become involved, in fact. The establishment of the diagnosis of the communication must take in consideration eight aspects that assist in the agreement of the bonds of the public with the movement. They are: space localization; information; judgment; action; cohesion; continuity, co-responsibility and institucional participation. These aspects are explained at great length by the author and remember it who ' ' they do not abstain themselves, but if somam.' ' In elapsing of the chapter, Simeone comes back immediate to the ideas of communication, consolidation of bonds, mobilization, values, but it adds to the factor ' ' definition of pblico' ' , strengthening that the spreading of the cause it is the starting point so that if it conquers truily involved individuals with the movement.