Now that the things had beaten in the deep one, are height to start to look at the errors dopassado and to start to construct a solid strategy for the Internet. After all, aspessoas continues to buy books for the Internet, continues to mark trips deavio for the Internet and to make the type of transactions all using this way. who makes it a time, will go to continue to make it with all the certainty. Them they pessoasdemoram time to adapt it the change, but when all to perceive the enormesvantagens that the Internet brings, the adhesion will be in mass, and the companies who to lestiverem will be the winners. The Internetpermite to know and to fidelizar the consumers as none another way obtains, giving to the marketing concept one-to-one a new dimension. It is already today to possveloferecer a individualizada experience only to each consumer, personalizing offers in function of its interests.
One sees the dAmazon.com case, one of the most interesting examples of the application of the technologies depersonalizao. Not tenhodvidas that we are to cross a diffidence phase. Publicidadeon-line is each less efficient time and will have that to meet new forms of gerarreceitas on-line, it wants through agreements of electrnico commerce, wants atravsde directed advertising. He was proven that some business-oriented models pure esimplesmente do not function, but the success cases also they exist and they will be cadavez more. It is to precisoencarar this phase as one second phase of the Internet, they will investimentossero where them weighed, the business-oriented models will have solid bases and where we will very todosteremos to earn. Internet 1,0 was stops backwards, welcome to the Internet2.0! This is one of the companies in Brazil who use destaferramenta..