In Russia, Internet advertising is becoming more efficient, unlike other forms of advertising. It is superior in growth rate, even television, in addition, we note that this increase exceeds 100 percent. As a result of rapid growth – the instantaneous opening of the various Internet advertising agencies that provide services specifically for online advertising, and those advertising agencies that worked successfully to such a rapid growth online advertising that radically expanded the lists of services – Internet advertising is becoming one of the priorities of their areas of work. Internet advertising is divided into two main areas: contextual and banner ads – that there are 2 main types of advertising on the Internet where you directly place some information on its production, goods or services on the Internet. Advertising Site on the Internet with content Advertising is the means by placing text ads on the network. Definitely can distinguish the three leaders of the giants content site on the Internet – is Google AdSense, Yandex Direct and runners. These three firms content gathered tens of thousands of websites – advertising platforms on which these systems and to advertise and host a site in turn receives a percentage of the profits of the company.
Besides Google and Yandex are search engines who attend will not dozens, but hundreds of thousands a day, they show the ads when the user gets search results. We give a very simple example: a user enters a search for "Plastic box", to which he gets a big list of sites that meet his request and on the same page ads appear advertisers that exactly fulfill the sale and installation of plastic windows. Plus such advertising is that every advertiser can calculate exactly what the price will be one target for a visit, an advertiser can choose different words, use the setup time ad. In such systems, there are dozens of settings to determine the exact target audience. The more precisely made settings of the content, the higher the chances of her greatest impact. Advertisement your site with contextual advertising can be very effective, however, may be ineffective and do all this largely depends on the advertising agency that will pursue advertising campaign. Still, Internet advertising site, goes to the stage of Internet marketing, which involves all possible methods of advertising on your site, it is done, of course, for greater impact, to increase the number selling your products and services offered.