Very soon the New Year and during the winter holidays. In order for advertising companies on the Internet have brought more benefits to the maximum in this period, the company's employees prepared for Google Adwords users main recommendations optimization that can help attract online customers. These tips are universal and can be used for absolutely any advertising companies on the Internet. Optimization tips: 1. Create a separate ad ad is about the winter holidays.
Perhaps it makes sense to create a separate ad, which will be tied to the period of winter holidays. This ad will appear, alternating with the rest of your ads. In no case do not forget to mention in the text messages and special offers, such as last-minute trips or discounts offered by your company. 2. Choose the correct landing page on the site, directly to you and maintain your ad.
Do not forget that the user after the clicks on your ad should immediately go to the page of your site, where it will be precisely this information, an indication that discount or special offer mentioned in the text ad. 3. Be sure to use in ad text relevant keywords directly on that and react your potential customers and buyers. To attract buyers, together with the names of popular resort destinations, should be included in ads for certain words such as 'reserve', 'book', since these are the words attract and encourage people who are ready to buy. 4. Be sure to include your ad negative keywords! Such a negative speech very well help to maintain the level of ctr, while filtering out you do not need ads. Certainly Think about adding a variety of negative words such as 'forum', 'guest', 'compare'. These negative words are used to filter out users who are not ready to buy. If you are interested in to filter out users who are looking for the cheapest deals and then compare prices on all available to competitors, and thus it does not buy your services, including negative keywords like 'cheap', 'cheapest', 'discount', etc. 5. Increase daily budget for your advertising campaign. With the winter holidays may notice increasing traffic to your website. It is necessary to increase the daily budget advertising campaign in Google Adwords, to maximize coverage of advertising, as well as attract a growing number of online buyers to your website. 6. Place the right bets. As traffic to your site can grow, it is recommended to monitor the work you have chosen your keywords, and in accordance with this set bids per click directly on these keywords. For example, you can see what keywords are bringing you a conversion when placing it on a low position. In this case you should raise your cpc bid for this keyword to a keyword trigger your ad in search results on terms favorable to you the top position, and hence to more conversions. If some of your selected keywords just not converting, you should consider working to reduce the rate for those keywords or optimize the data hand column, to improve their quality performance, making them more relevant. 7. Always make sure that you advertise absolutely all of your products or services. Once again, look carefully at my site: everything is offered on your resource products or services included in your advertisements?