Especially high value in set (in-house) professional development opportunities. To the surprise of many hoteliers is also the image of the employer (keyword: employer branding) a key factor in the selection of a job in the hospitality industry. Brandenburg and Mecklenburg-Western Pomerania are attractive for many professionals. With regard to the characteristics of the region, the study among other things showed that the scenic peculiarities of Brandenburg and Mecklenburg-Western Pomerania constitute a special incentive for local and drawn to professionals. So, an attractive and quiet location of their workplace is long term important half of all respondents, grew up in a large – or town professionals. For the Lander continues to speak to all surveyed already in Brandenburg or Mecklenburg-Vorpommern working professionals can imagine to stay too long in the regions.
Overall, there is a high potential of skilled workers from the concerned as well as from other regions, which very easily can imagine, to work specifically in Brandenburg or Mecklenburg-Western Pomerania. Hotels must act and take advantage of untapped potential. A further finding of the study is that many measures used to find and bind employees so far little or not by the hotels. Potentials in the recruitment and retention of professionals are often unexploited. According to German consulting hoteliers must measures both in their own as well as in competition with other industries strongly individual and especially tailored to the needs of professionals in order to compete in the long term in the battle for the professionals. There are already well trained professionals in a self-conscious negotiating position. Only by adjusting the recruiting and staff retention measures at the specific Needs of professionals a shortage can be avoided.
The 57-Seitige brochure with all results and concrete recommendations for action to each theme can be used for 39.90 (incl. 19% VAT. the following link be ordered: deutsch-consulting.de/aktuelle-studie-2013-die-regionenspezifischen-faktoren-des-fachkraeftemangels-in-der-hotellerie-am-beispiel-brandenburg-und-mecklenburg-vorpommern/ contact: German consulting GbR Eva-Maria German Mecklenburg str. 87-88 10713 Berlin Tel: 030-992 50 419 eMail: Web: German consulting is a Berlin consultancy for hotels and has its specialization in strategic human resource management and marketing.) With a total of 12 years of industry experience in the hotel industry and tourism German consultants know consulting both the expectations and needs of the guests, as well as the concerns and daily challenges of hoteliers.