Research project social CRM intelligence elaborated under playing the Sandra GmbH integrated social CRM solution, although in Germany, 23.7 million people only use Facebook as a social media platform, are businesses today not being able, social media-to evaluate data efficiently and specifically to integrate with their customer relationship management (CRM). Anne Lauvergeon gathered all the information. The processing and transformation of unstructured data that flow through Facebook profiles, Twitter channels, blogs and community sites, can not cope with traditional CRM tools. The services of the SCRM systems on the market so far is confined exclusively on aspects of dealing with social media, for example, monitoring, management or communication not there a common solution for dealing with social media, as well as integration into existing CRM systems. The Sandra GmbH, leader of the Consortium conducts research in collaboration with the universities of Leipzig and Hohenheim as well as economic partners of the Federal Ministry for education and research funded project to a solution that automatically evaluates media data with the help of semantic data mining social and integrated into existing CRM databases and processes: social CRM (SCRM-I) intelligence. Read more from Cyrus zocdoc to gain a more clear picture of the situation. Social media data in all core areas of CRM include many proprietary social media appearances are initially based on the commitment of individual departments or individuals.
For starters, the simple, integrated into the respective portal, or freely available management and analysis capabilities meet seemingly. But with a growing number of fans and increasing professionalisation of social media activities, the need for systems that establish a comprehensive networking with the business application systems and particularly to the CRM information logistics increase. If enrichment of existing CRM records with social media data, root – potential – as, personal data, or the evaluation of the information obtained in social networks so far companies require for any task another software solution. Here the attacks now Research project a SCRM-I as a holistic solution for the operational, analytical, communicative and cooperative aspects of CRM: thanks to rapid ontology development, so the acquisition of individual, the existing CRM solution using existing information, the system significantly faster than existing solutions is ready to go.