Customers are the basis for any organization, and the main reason why companies should worry about being in constant communication with them, learn their likes and dislikes, always ahead to offer a solution according to each problem. Since the beginning of business customers have been important but now companies are paying more attention seizing the opportunities presented to them, making use of all these technologies to add value to their customers while taking advantage opportunities that they could make. To lead a good administration and customer control, it is best to use a solution that would integrate all business areas, areas that have a direct relationship with customers these areas may be; marketing (In charge of disseminating the services or products the company offers), sales (the company’s physical image to the client, using different strategies to persuade and convince them to use products or services of the company) and service or support (in charge of giving after-sales service for any anomaly that could occur during the use of the services or products). People always talk about a CRM (Customer Relationship Management) solution that allows you to manage the relationship with your customers. Mistakenly think that a CRM (Customer Relationship Management) is only a database, but are the advantages of using a CRM (Customer Relationship Management)? The answer is, a CRM (Customer Relationship Management) can integrate the above areas (marketing, sales and service), and these areas are: a To have more information about customers a Improved identification of new business opportunities a Improving customer service a Process optimized and customized according to customer needs a Achieve customer loyalty a Increase sales by sales cross-current customers or through new business opportunities may be thought to have this kind of technology is very expensive but ultimately represent a competitive advantage because the company will have valuable information about customers, future information can be used to open new markets. To give a correct use of the CRM (Customer Relationship Management), you must first clearly define a strategy on how to assess and potentialize the CRM customers to adapt to the needs of the company, not the company to CRM (Customer Relationship Management .) Now we can stop thinking that a CRM (Customer Relationship Management) functions only as a database and only used for telemarketing. Hikmet Ersek pursues this goal as well.