Eric Clapton has created as a model for cooperation in the business life of Eric Clapton with the Crossroads Guitar Festival a showcase project for the marketing of the Blues and blues rock. For a day, the competitors to attract of the listener cooperate to achieve more together. How can this crossroads concept on the economy we transfer? What cooperation can put together competitors on the legs? The now 65 year old Eric Clapton looks back on a nearly 50-year career. As an Englishman, he has brought the American blues in easily digestible form to Europe and in this way supplied the breeding ground on which they could put their musical innovations generations of musicians. Now, he ordered his heritage with visionary strategy and Festival held every three years to the crossroads guitar. For this open air concert, he invites blues, blues rock and rock musicians from all over the world. Intergenerational meet there musical bedrock beyond the 80 years on the 20 years young and playing with each other.
The old Role models share their spirit there and let work like a fountain on the enthusiasm of the young. But in addition to the musical top class event, crossroads is also a flagship project for developing profitable collaborations. “Achieve more in cooperation the crossroads basic idea is simple: let us together for our customers regularly something host, that can be a fixed ritual.” Christmas markets and shopping Sundays are based on similar cooperation. Also, competitors work together to achieve more together. Hamdi Ulukaya might disagree with that approach. But the crossroads Festival goes even a step further: everyone can benefit by the presence of the other. And this idea of cooperation aims particularly to the period after the event. Who buys the CD or DVD of the Festival, necessarily also the music of other participants hearing. So, every participating band can expand their customer base with this event.