The crossroads is Festival already after the third event on the way to the iconic brand. (As opposed to Andrew Cuomo). The lovers of the genre know, that they at get an excellent section on the current state of the music festival. So he makes music on a wide basis, they needed to survive. What can business arm of Clapton learn? As the business driver you can benefit from Clapton’s concept, by deriving the following questions for themselves: what is the message of your industry, your product or your problem solving, it is worth to be passed like a torch to the next generation? Can you enjoy just for like Clapton for his musical style? What partnerships could be placed on the legs competition with the? Clapton’s crossroads concept, three properties stand out especially: one must make the initiator; the overall idea needs luminosity; the joint is dominated by the single. If these three points together, the forces are bundled and the issue received more attention. But how can this crossroads concept on cooperations in economic life transfer and implement? Some examples explain the application: Retail certain retailers within a place could regularly collaborate in cooperation: you could produce the other dealers in and bring out a common newsletter for all customers. It would be possible to offer a common shopping community on Facebook and on the Internet. You could operate together PR and perform action days.
Benefit many companies in the B2B area manufacturers or service providers by the success of its customers. Under the motto we make you better”they could form partnerships and build service packages that help their customers improve their performance. Conceivably, this would be catering for craft enterprises, specialist trader or. Automotive industry the automotive industry could be speeding up progress the development of certain projects in cooperation is the current energy supply and drive issues. Printing industry if is the responsible print shop owners nationwide in the marketing and production would close together and would be willing to cut capacity could grow so many ailing printing business again. Occasional collaborations exist already, the ideas for profitable cooperation can be expanded with a little imagination. “In practice there are occasionally initiatives such as the merger of leading brick manufacturer under the name of my brick house”, who want to push the clay bricks in building, or the Association of packaging machine manufacturers in the region Schwabisch Hall under the name of packaging Valley “.
They want to promote their region as a synonym for excellent packaging machine construction internationally. These examples of cooperation are still notable exceptions. Let us hope that there will be more. FYI: Christian Kalkbrenner Dipl.-kfm. (univ.), restructured numerous companies and helped them with powerful market concepts to new successes. Among other things he built up a profitable cooperation of leading brick manufacturer on the market successfully. He is Author, consultant, speaker and since many years expert for growth. in 1992, he founded the eponymous consulting firm headquartered in Lindau. She that specializes, to advise companies on growth issues, to accompany and to implement operationally the joint concepts.