ANCI Firm

At the invitation of ANCI – Association of Italian Footwear Manufacturers, arrived in Moscow famed advertising photographer Oliviero Toscani, "… but love has a right to be the man." Blok came to Moscow famous Oliviero Toscani. This time – as a guest and participant in the evening, devoted to the presentation of a new image ANCI – National Association of Italian Footwear Manufacturers. Actually, as … the author of this very new image. This image ANCI totally different from previous ones: the poster only female shoe and unusual tricolor consisting of a ball of mozzarella, tomato and basil sprigs. Equally simple, concise and vivid and the selected slogan: 'Taste & Beauty'.

And again – Toscani peculiar provocation. At this time – a provocation simplicity. And the scale of ideas. However, he does not think Maestro provocation than something negative. This is, in fact – the desire to provoke interest. As the maestro himself explains his vision: "I wanted to do something very simple.

To everyone who sees it, he thought: "That's what I can!". Simple song, simple and recognizable objects, minimalistic color scheme … And the output – a large-scale composition, which can become a symbol and mascot is not only ANCI, but the whole of Italy a few sentences Oliviero Toscani about life, work and about me: I – the luckiest and happiest man on earth: I was lucky that my youth came on the 60th. The inventor of the mini-skirt Kvayzin Linda studied with me in one class. I lived in the thick of things, this is probably the most clear and bright during the second half of the 20th century. Oliviero, what you believe? I believe … in faith … I do not know. Very difficult On the question of my work had the greatest impact (from Russian), Mayakovsky, Malevich … Do not watch TV, do not go to the movies for many years.