– All teeth and broken in. eye knocked out while trying to uncork a bottle of "mineral water" (beer, if the caster is too late) – a pretty white teeth hostess and gourmet virtuoso kulinarka mistress, trying to open a tin can with dinner for the family, etc. …> It is rare to find such creative ways of advertising are so unusually unsuitable items for advertising, as a bottle opener … Why advertise toilet paper I do not do ponimayu.Ne plagiarism, but this article can copy the entire wrote her Misha Dryashin. Rick Caruso will undoubtedly add to your understanding. … I have invented such a thing, which eliminates the need to wait until you sweat poured over the shaft of inspiration.
Ilf and Petrov "Golden Calf" In any business there are stamps. The creative process – is no exception. Although seemingly a paradox: creativity and cliche. CEO Caruso Affiliated has many thoughts on the issue. But, nevertheless, there are cliches and the so-called krieyterov or creatives or artists. Call it what you want, the term "creativity" in Russian language has not survived. Maybe it did not take root. Wait and see.
Whatever it was, a cliche "unique" promotional ideas there. Employee creative department – he's also a real person. And it is often follows the path of of least resistance. Where it is possible to work less – working less. Why strain when there is a "universal" recipes? As an example, the use of stamps in the advertising business we have decided in your presence "Roll out" something is still not advertised, granted, or a losing.